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Unit of competency details

BSBMKG433 - Undertake marketing activities (Release 1)

Summary

Usage recommendation:
Current
Mapping:
MappingNotesDate
Supersedes and is equivalent to BSBMKG414 - Undertake marketing activities 18/Oct/2020

Release Status:
Current
Releases:
ReleaseRelease date
1 1 (this release) 19/Oct/2020

Companion volumes:
Unit of competency Assessment requirements

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Training packages that include this unit

Qualifications that include this unit

CodeSort Table listing Qualifications that include this unit by the Code columnTitleSort Table listing Qualifications that include this unit by the Title columnUsage RecommendationRelease
CUA40220 - Certificate IV in Community CultureCertificate IV in Community CultureCurrent1 
CUA51120 - Diploma of Visual ArtsDiploma of Visual ArtsCurrent1-2 
BSB40820 - Certificate IV in Marketing and CommunicationCertificate IV in Marketing and CommunicationCurrent1 
CUA50620 - Diploma of Aboriginal and/or Torres Strait Islander Cultural Arts Industry WorkDiploma of Aboriginal and/or Torres Strait Islander Cultural Arts Industry WorkCurrent1-2 
BSB40120 - Certificate IV in BusinessCertificate IV in BusinessCurrent1 
AHC31824 - Certificate III in BeekeepingCertificate III in BeekeepingCurrent1 
CUA40820 - Certificate IV in Arts and Cultural AdministrationCertificate IV in Arts and Cultural AdministrationCurrent1-2 
AHC31818 - Certificate III in BeekeepingCertificate III in BeekeepingSuperseded2 
MST40222 - Certificate IV in Apparel and FashionCertificate IV in Apparel and FashionCurrent1 
CUA40920 - Certificate IV in MusicCertificate IV in MusicCurrent1-2 
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Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  19/Oct/2020 
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Unit of competency

Modification History

Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.

Application

This unit describes the skills and knowledge required to prepare, coordinate and review basic marketing activities. It is a foundation unit covering general and basic marketing activities that do not require detailed or complex planning or implementation.

The unit applies to individuals working in a variety of occupational roles who have responsibility for a range of tasks involving marketing, analysis and planning. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Technical Skills – Marketing

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare to undertake marketing activity

1.1 Identify task requirements according to organisation’s marketing plan and relevant policies and procedures

1.2 Review marketing activities according to industry trends and competitive activity

1.3 Develop and document action plan for marketing activities according to task requirements

1.4 Seek approval of action plans from relevant personnel

2. Co-ordinate marketing activities

2.1 Identify and access resources required for marketing activities according to action plan

2.2 Contribute to assigning responsibilities and functions to relevant marketing personnel

2.3 Assist required personnel in managing marketing activities

2.4 Monitor implementation of marketing activities according to activity plan, as required

3. Review marketing activities

3.1 Measure and record outcomes of marketing activities against marketing plan

3.2 Review results of activities against expected marketing plan outcomes

3.3 Prepare report of marketing activities and share with relevant personnel

Foundation Skills

This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.

Skill 

Description 

Reading
  • Interprets textual information obtained from a range of sources and determines how content may be applied to organisational requirements

Writing
  • Integrates information from a number of sources to develop material that supports purposes and format of documentation, using suitable grammatical structure and clear, logical language

Oral Communication
  • Participates in a variety of spoken exchanges using suitable language and non-verbal features

Numeracy
  • Collates and analyses numeric information relating to costs, timeframes and other activities

Self-management

  • Adheres to organisational policies and procedures and considers own role in terms of its contribution to broader goals of work environment
  • Takes responsibility for outcomes of routine decisions related directly to own role

Problem solving

  • Recognises and takes responsibility for addressing predictable and some less predictable problems in familiar work contexts

Planning and organising

  • Develops plans to manage tasks with an awareness of how they may contribute to longer term operational and strategic goals

Technology

  • Identifies functions and key features of common digital systems and tools and operates them effectively to complete routine tasks

Unit Mapping Information

Supersedes and is equivalent to BSBMKG414 Undertake marketing activities.

Links

Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

 

Assessment requirements

Modification History

Release  

Comments  

Release 1

This version first released with BSB Business Services Training Package Version 7.0.

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

  • support marketing activities for a product or service, including:
  • researching marketing practices of the organisation
  • planning and implementing a marketing activity
  • recording activities and processes used in marketing activity.

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

  • concept of marketing, including concepts relating to:
  • production
  • products
  • selling
  • societal marketing
  • sources of marketing information
  • basic foundations of marketing practices
  • organisational marketing policies and procedures
  • specific product knowledge related to products and services being marketed.

Assessment Conditions

Skills in this unit must be demonstrated in a workplace or simulated environment where the conditions are typical of those in a working environment in this industry.

This includes access to:

  • workplace equipment and resources relevant to performance evidence
  • examples of products or services to be marketed
  • marketing plans, policies and procedures.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Links

Companion Volume Implementation Guide is found on VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

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