Unit of competency
Modification History
|
Release |
TP Version |
Comment |
|
1 |
AHCv1.0 |
Initial release |
Application
This unit of competency describes the skills and knowledge required to promote community programs to target markets with a view to encouraging participation.
It applies to individuals who work in known and changing contexts, take responsibility for own work and provide and communicate solutions to a range of predictable and sometimes unpredictable problems.
No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.
Pre-requisite Unit
Nil.
Unit Sector
Community Coordination and Facilitation (CCF).
Elements and Performance Criteria
|
Element |
Performance criteria |
|
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
|
1. Identify target markets |
1.1 Identify potential of program to appeal to sections of community or industry in terms of benefits and costs 1.2 Identify sectors of community and industry that are potential users, customers and audiences of program 1.3 Develop a plan to promote program or local projects or group activities with other communication activities |
|
2. Develop promotional materials |
2.1 Determine range of promotional channels to reach target sectors 2.2 Source or develop promotional materials to suit promotional channels and target sectors 2.3 Test impact of promotional materials with group or community members 2.4 Obtain specialist marketing support to address specific marketing issues within budget and program and agency guidelines |
|
3. Promote program to potential users |
3.1 Approach potential users of program and services through promotional channels and directly 3.2 Assess impact of promotional activities to determine changes required 3.3 Adjust promotional plan and activities to achieve an improved impact |
|
4. Obtain commitment to use program services |
4.1 Present proposals for delivery of program services to interested potential users in terms of benefits, costs and other factors 4.2 Address issues raised by potential users to overcome objections 4.3 Obtain commitments to use program services or support program |
|
5. Respond to enquiries |
5.1 Address enquiries by members of community, industry and program in terms of good customer service 5.2 Keep records of contacts, enquiries and presentations for reporting and follow-up 5.3 Follow up enquiries and presentations to obtain commitments to program services and objectives |
Foundation Skills
Foundation Skills essential to performance are explicit in the performance criteria of this unit of competency.
Range of Conditions
Unit Mapping Information
This unit is equivalent to AHCCCF408A Promote community programs.
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=c6399549-9c62-4a5e-bf1a-524b2322cf72
