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Unit of competency details

SIRRMRM001 - Plan merchandise buying strategy (Release 1)

Summary

Usage recommendation:
Current
Release Status:
Current
Releases:
ReleaseRelease date
1 1 (this release) 31/Mar/2016


Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080599 Sales And Marketing, N.e.c.  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080599 Sales And Marketing, N.e.c.  09/Aug/2016 
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Unit of competency

Modification History

Not applicable.

Application

This unit describes the performance outcomes, skills and knowledge required to plan stock levels and purchase retail merchandise.

This unit applies to senior personnel working in a diverse range of retail sectors and business contexts. They operate independently and are responsible for making a range of operational business decisions and for the buying and planning of retail merchandise.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

Pre-requisite Unit

Nil

Competency Field

Merchandise Management

Unit Sector

Retail

Elements and Performance Criteria

ELEMENTS 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1.Undertake post trade analysis.

1.1.Complete a post trade analysis to review past performance against planned performance, identifying missed opportunities.

1.2.Analyse customer buying patterns, and predict future trends.

1.3. Review competitor activity within the local and global marketplace.

1.4.Consult relevant stakeholders for input on post trade analysis and future range strategy.

2. Determine strategy.

2.1 Determine range strategy for relevant future trading period based on post trade analysis.

2.2 Determine price strategy, marketing strategy and product mix for the next trading period.

2.3Communicate strategy to relevant personnel and seek input and approval as required.

3.Develop merchandise plan.

3.1.Review marketing calendar and new store openings and closures as required.

3.2.Establish base line sales and gross margin requirements.

3.3.Plan buying margin, markdowns, shrinkage and other reductions.

3.4.Determine open to buy, weeks cover or other stock measures.

3.5.Determine width and depth of range.

3.6.Quantify products to be ordered.

4.Respond to trade.

4.1.Evaluate sales against plans and performance benchmarks and interpret impact to the forward plan.

4.2.Manage merchandise plan in response to sales and account for variances in sales trends.

4.3.Adjust purchases within the merchandise plan, and manage slow moving surplus stock or aged stock to minimise impact on overall margin.

4.4.Consolidate stock as required.

Foundation Skills

Foundation skills essential to performance in this unit, but not explicit in the performance criteria are listed here, along with a brief context statement.

SKILLS 

DESCRIPTION 

Numeracy skills to:

  • use mathematical formulas for the planning of merchandise.

Learning skills to:

  • research the market place.

Unit Mapping Information

No equivalent unit.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=ca051b1b-5101-4ec2-ac1c-49699303188d

 

Assessment requirements

Modification History

Not applicable.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

  • conduct a post trade analysis for one merchandise range or department
  • determine and document the following details of the merchandise strategy based on the above post trade analysis, for the next trading period:
  • price strategy
  • marketing strategy
  • product mix
  • develop a merchandise plan, for a specified trading period, based on the above post trade analysis and strategy that includes the following:
  • base line sales and gross margin requirements
  • buying margin, markdowns, shrinkage and other reductions
  • open to buy, weeks cover or other stock measures
  • width and depth of range
  • take the appropriate action to respond to sales across the specified trading period.

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

  • organisational:
  • post trade results:
  • sales
  • Gross Profit
  • Gross Margin Return on Investment
  • sell through (or relevant measure)
  • rate of sale
  • average sale price
  • unit sales
  • purchase margin
  • markdown percentage
  • sales plan
  • previous trading period data
  • sales and gross margin requirements
  • marketing calendar
  • for the particular industry sector:
  • consumer buying patterns
  • competitor activity
  • customer needs
  • sales trends
  • trading periods
  • merchandise strategy:
  • gross margin
  • production opportunities:
  • speed to market
  • purchase margin
  • markdown reduction
  • management of stock in response to sales
  • forward cover
  • markdowns
  • purchases
  • aged stock.

Assessment Conditions

Skills must be demonstrated in a retail environment. This can be:

  • an industry workplace
  • a simulated industry environment.

Assessment must ensure access to:

  • past performance data
  • organisational marketing calendar
  • store opening and closing information
  • sales data
  • stakeholders and suppliers with whom the individual can interact; these can be:
  • stakeholders and suppliers in an industry workplace, or
  • people who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=ca051b1b-5101-4ec2-ac1c-49699303188d