Modification History
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Release |
Comments |
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Release 1 |
This version first released with BSB Business Services Training Package Version 7.0. |
Description
This skill set addresses the skills and knowledge to manage advertising and public relations campaigns for a range of purposes required within a marketing context.
Pathways Information
Units from this skill set can contribute to credit towards BSB60520 Advanced Diploma of Marketing and Communication.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this skill set at the time of publication.
Skill Set Requirements
BSBMKG553 Develop public relations campaigns
BSBMKG626 Develop advertising campaigns
BSBMKG627 Execute advertising campaigns
Target Group
This skill set is for individuals who are required to manage advertisement and public relations campaigns within an organisation.
Suggested words for Statement of Attainment
These units of competency from the BSB Business Services Training Package meet industry requirements for an individual that manages advertising and public relations campaigns in an organisation.
