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Unit of competency details

BSBMKG511 - Analyse data from international markets (Release 1)

Summary

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Supersedes and is equivalent to BSBMKG511A - Analyse data from international marketsUpdated to meet Standards for Training Packages 24/Mar/2015
Is superseded by BSBMKG548 - Forecast international market and business needs 18/Oct/2020

Releases:
ReleaseRelease date
1 1 (this release) 25/Mar/2015


Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080505 Marketing  30/Jul/2015 
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Unit of competency

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Application

This unit describes the skills and knowledge required to analyse data from international markets.

It applies to individuals who possess a sound theoretical knowledge base in international business management and who have a range of managerial skills to ensure business activities are conducted effectively.

In this role, individuals specifically interpret international market trends, monitor competition and report on market data. Typically, they work as supervisors and lead teams in conducting international business activities.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Unit Sector

Business Development – Marketing

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret trends and market developments

1.1 Use statistical analysis of Australian and international market data to interpret international market trends and developments

1.2 Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market

1.3 Identify aspects of culture that may impact international business activity within target market

1.4 Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data

1.5 Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings

2. Interpret competitor market performance

2.1 Analyse international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats

2.2 Compare international business performance to that of competitors to identify market position

3. Report market data

3.1 Prepare, plot and interpret data for visual presentation

3.2 Assess visual presentation for potential problems and take corrective action if necessary

3.3 Ensure report meets organisational requirements for content, format and level of detail

3.4 Submit report within the required timeframe

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill 

Performance Criteria 

Description 

Reading

1.1-1.5, 2.1, 2.2, 3.1-3.3

  • Identifies, analyses and evaluates complex textual information to determine trends and developments with reference to organisational requirements

Writing

3.1, 3.3

  • Produces complex reports using clear and detailed language to convey specific information and analysis

Oral Communication

1.3

  • Participates in verbal exchanges using appropriate language and non-verbal features
  • Elicits views and opinions of others using active listening and questioning

Numeracy

1.1, 1.4, 1.5

  • Analyses and interprets complex statistical information to interpret trends and forecast market developments

Navigate the world of work

3.3

  • Monitors adherence to organisational objectives and policies and considers own role for its contribution to broader goals of work environment

Interact with others

3.4

  • Actively identifies requirements of important communication exchanges, selecting appropriate channels, format, tone and content to suit purpose and audience

Get the work done

1.1-1.3, 2.1, 2.2, 3.1, 3.2

  • Develops plans and uses effective organisational skills to complete tasks with an awareness of timeframes and how they may contribute to longer term operational and strategic goals
  • In more complex, non-routine situations, uses formal decision-making processes, setting or clarifying goals, gathering information and identifying and evaluating several choices against a set of criteria
  • When dealing with complex issues, identifies the cause of the problem and uses analytical processes to generate possible solutions
  • Uses range of digitally based technology and applications to access and filter data, extract, organise, integrate and share relevant information

Unit Mapping Information

Code and title 

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBMKG511 Analyse data from international markets

BSBMKG511A Analyse data from international markets

Updated to meet Standards for Training Packages

Equivalent unit

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

 

Assessment requirements

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

  • analyse market data to inform marketing activities in an international context
  • produce a marketing plan containing a comprehensive analysis of trends, developments and competitor performance data.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain cultural, historical, political, economic and general knowledge of international events that may impact international business activity
  • identify sources of external and internal information on international markets
  • explain research, data analysis and statistical analysis techniques relevant to market data.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

  • office equipment and resources
  • sources of information about international markets
  • case studies and, where possible, real situations.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10