Unit of competency
Modification History
Release |
Comments |
Release 1 |
This version first released with BSB Business Services Training Package Version 1.0. |
Application
This unit describes skills and knowledge required to undertake market research to select international markets to pursue.
It applies to individuals working with minimal supervision but with support and assistance of a more senior person within the organisation.
The activities focus on the target market and involve communication and executing tasks across cultural and geographic barriers.
The tasks involved in marketing goods and services internationally include selecting and implementing appropriate marketing activities, and monitoring and reviewing marketing performance.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Business Development – Marketing
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Collect information about target markets |
1.1 Identify target markets to research as new international markets from brief or manager 1.2 Confirm information requirements for market research 1.3 Seek assistance as required, with sourcing and accessing required information 1.4 Identify and access sources of required information |
2. Investigate trends in target markets |
2.1 Collate required information from information sources 2.2 Apply statistical analysis tools to information to identify trends 2.3 Seek assistance as required, with analysing required information 2.4 Investigate causal influences 2.5 Document and report identified trends and causal influences to relevant personnel within organisation |
3. Utilise data in decision-making |
3.1 Base decision-making on available data 3.2 Check consistency of decision-making against data, and document rationale for decision-making on markets to pursue 3.3 Document and report recommendations to relevant personnel within organisation |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill |
Performance Criteria |
Description |
Reading |
1.1, 1.4, 2.1, 2.2, 3.1, 3.2 |
|
Writing |
1.2, 1.3, 2.1, 2.5, 3.2, 3.3 |
|
Oral Communication |
1.1-1.3, 2.3, 2.5, 3.3 |
|
Numeracy |
2.2, 2.5 |
|
Interact with others |
1.3, 2.3, 2.5, 3.3 |
|
Get the work done |
1.1, 1.2, 1.4, 2.2, 2.4, 3.1, 3.2 |
|
Unit Mapping Information
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
BSBMKG415 Research international markets |
BSBMKG415A Research international markets |
Updated to meet Standards for Training Packages |
Equivalent unit |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10