Unit of competency
Modification History
Release |
Comments |
Release 1 |
This version released with AHC Agriculture, Horticulture, Conservation and Land Management Training Package Version 4.0. |
Application
This unit of competency describes the skills and knowledge required to evaluate and develop a product for export.
This unit applies to individuals who take personal responsibility and exercise autonomy in undertaking complex work. They must analyse information and exercise judgement to complete a range of advanced skilled activities.
All work must be carried out to comply with workplace procedures, work health and safety legislation and codes, and sustainability practices.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Pre-requisite Unit
Nil
Unit Sector
Agribusiness (AGB)
Elements and Performance Criteria
Elements |
Performance Criteria |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Evaluate export potential |
1.1 Identify competitive advantages and disadvantages for the proposed product, in respect to the product's entry to overseas markets 1.2 Analyse features of potential markets in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors 1.3 Analyse business resources for their appropriateness and capacity to contribute to the marketing effort 1.4 Identify available capital and time for the development of the export plan |
2. Develop export strategy |
2.1 Conduct customer analysis and define the market niche 2.2 Develop operational plan to address the market mix 2.3 Prepare budgets to address the investment required in the operational plan 2.4 Plan strategies that target the identified market and initiate negotiations |
3. Plan for implementation |
3.1 Identify and address steps in an export transaction 3.2 Identify and prepare documentation requirements for export |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential for performance in this unit of competency but are not explicit in the performance criteria.
Skill |
Description |
Reading |
|
Oral communication |
|
Unit Mapping Information
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
AHCAGB609 Develop export markets for produce |
AHCAGB601 Develop export markets for produce |
Performance criteria clarified Foundation skills added Assessment requirements updated |
Equivalent unit |
Links
Companion Volumes, including Implementation Guides, are available at VETNet: - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=c6399549-9c62-4a5e-bf1a-524b2322cf72