Assessment Requirements for SIRXMKT005 Develop a marketing strategy

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Assessment Requirements for SIRXMKT005 Develop a marketing strategy

Modification History

Not applicable.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

determine a marketing strategy and develop a marketing plan for a product or service by:

researching and analysing internal and external business environments relevant to the product or service

developing and implementing a marketing plan that details:

priorities

responsibilities

performance indicators

timelines

budgets.

evaluate the above marketing strategy and plan against performance indicators and report on overall effectiveness of marketing strategy.

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

aspects of legal issues that impact on marketing activities:

Australian Consumer Law

copyright and intellectual property considerations

the Privacy Act 1988

specific issues arising from use of new technologies

data collection tools and research methodologies as relevant to strategic marketing planning

marketing planning techniques and formats and key features of a marketing plan

internal and external issues that impact on market planning relevant to industry

internal capabilities and resource considerations as relevant to marketing strategy and planning

comparative market information relevant to marketing strategies:

benchmarking

best practice information

competitor information

industry marketing and distribution networks in the relevant context

new and innovative marketing strategies in the relevant industry

marketing performance indicators:

exposure achieved

sales achieved

penetration of target market

cost-effectiveness

recommendations for strategic responses based on evaluation.

ethical considerations for marketing:

appropriate use of images and text

codes of practice

protection of children

targeting of particular groups in the community

sustainability considerations, opportunities and constraints for marketing in the relevant context, and those related to:

cultural and social sustainability

economic sustainability of marketing initiatives

resource conservation and waste minimisation.

Assessment Conditions

Skills must be demonstrated in an operational business operation or activity. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

current documentation outlining aspects of legal issues that impact on marketing activities as described in the Knowledge Evidence

product or service for which market planning can be undertaken

existing organisational marketing strategy and plans

sources of information on internal and external operating environments

stakeholders with whom the individual can interact; these can be:

individuals in an industry workplace, or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=ca051b1b-5101-4ec2-ac1c-49699303188d