Assessment Requirements for BSBMKG523 Design and develop an integrated marketing communication plan

Release: 1

Assessment Requirements for BSBMKG523 Design and develop an integrated marketing communication plan

Modification History

Release	Comments
Release 1	This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

produce an integrated strategic marketing communication plan for presentation to a client, including:

purpose statement

definition of target audience

analysis of product or service

legal and ethical constraints

marketing communication functions and media vehicles chosen, with rationale for each

creative brief for media options

schedule for creative work

budgetary allocation for each media vehicle.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

outline economic, social and industry trends relevant to choice of appropriate media options

analyse industry products or services to recommend appropriate media options

summarise key provisions of relevant legislation, codes of practice and national standards affecting marketing operations

explain principles of consumer behaviour and influences on buyer behaviour

summarise range of marketing communication options for different markets

describe and contrast range of media vehicles for marketing communication options.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:

office equipment and resources

relevant legislation, regulations, standards and codes

case studies and, where possible, real situations

interaction with others.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10